In this episode of Logistics Unlocked, we sit down with Nikolay Pargov, Chairman of the Board at Alpega, to talk about the challenges still facing digital transformation in logistics. 

With over two decades of experience across global logistics and supply chain organizations, Pargov brings deep expertise in scaling operations, driving digital transformation, and delivering customer-centric innovation. 

Together, we explore why digital transformation seems to be slow to catch on in the logistics field, the complications that arise when scaling, and how success in execution ultimately comes down to people. 

This episode at a glance: 

01:38 – 02:53 | What has changed in logistics in the last decade? 
Logistics has embraced more technology like real-time visibility and emerging AI, yet remains fragmented, lacking interoperability, standardization, and still trails other industries in digital adoption overall. 

03:07 – 05:36 | What makes digital transformation fail, and what’s needed to make it work. 
Digital transformation fails when treated as a technical project, lacking clear business goals, with too many decision-makers. Success requires strong business ownership, a clear target model, disciplined execution, and balanced adaptability over time. 

05:37 – 05:55 | What does operational excellence look like at scale? 
At scale, logistics operations are highly complex. Larger fleets gain procurement advantages but face increased operational challenges. Success requires granular, daily data on costs and revenues, plus a strong customer centric culture to maintain performance and efficiency. 

07:55 – 10:52 | What does a leader need to focus on?
Leadership success depends on three pillars: a clear, evolving strategy, disciplined execution with strong velocity and accountability, and having the right people in the right roles to drive performance and results consistently. 

10:53 – 14:26 | What’s the biggest discrepancy between logistics business needs and a suitable platform? 
Interoperability and getting software solutions to work uniquely for a shipper or forwarder or an asset-based carrier is probably still the missing link.