In this episode of Logistics Unlocked, we sit down with Patrick van Denzel, CRO at Alpega, to talk about what it really takes to lead a resilient supply chain today.
With over two decades in the industry, he has seen every wave of logistics evolution, from manual planning on paper to Excel, and now to AI-driven operations. In this conversation, he breaks down some of the biggest challenges shippers face today like balancing financial risk with operational efficiency and understanding where data and AI still fall short.
Together, we explore why the old assumption that transport is a procurement task no longer holds, how nearshoring is reshaping trade-offs, and why adaptability, and not stability should be the real goal for every supply chain organisation.
This episode at a glance:
00:00 – 02:00 | Finding the balance: risk, cost, and operational efficiency
Patrick reflects on how the biggest persistent challenge for shippers today is not choosing between cost and service, it is finding the right balance between financial risk and operational effectiveness.
02:00 – 02:55 | Where data and AI still fall short
Data is abundant, but planning for disruption remains elusive. Patrick unpacks why AI cannot be treated as a silver bullet, and where the real gap between data and real-world decision-making still lies.
02:55 – 05:06 | Regulation, nearshoring, and the new complexity of logistics
From eCMR adoption to nearshoring trade-offs, Patrick explores how external pressures are reshaping sourcing decisions and transport strategy, and why there is rarely a straightforward answer.
Patrick van Denzel leads Alpega's global revenue strategy for shipper customers, bringing close to two decades of experience across supply chain, logistics, and SaaS technology. With deep expertise in Go-To-Market scaling and customer success, he is focused on driving sustainable growth through a people-first, commercial mindset.
Patrick van Denzel CRO


