Alpega Appoints Olivier Gonon as Chief Revenue Officer, Freight Exchange Business Unit
Vienna, Austria – November 11, 2025 – Alpega, a global leader in logistics SaaS software, today announced the appointment of Olivier Gonon as Chief Revenue Officer (CRO) for its Freight Exchange Business Unit, which includes the Teleroute, Wtransnet, and 123cargo brands. The move further strengthens Alpega’s commercial leadership as the company advances its growth strategy across Europe.
With more than two decades of experience in European transport and logistics, Olivier brings deep expertise in building high-performing commercial organisations, expanding marketplace liquidity, and aligning revenue operations around customer value. His mandate spans end-to-end revenue strategy and execution across Alpega’s integrated freight exchange ecosystem.
“Olivier is a proven commercial leader who combines market insight with operational discipline,” said Todd DeLaughter, CEO of Alpega. “His track record in scaling revenue engines and strengthening carrier–shipper networks will be invaluable as we grow our freight exchanges and deliver even greater value to our community.”
Experience That Delivers
Olivier has led pan-European freight forwarding business and revenue programmes focused on strengthening network liquidity and customer outcomes. At Alpega, he will accelerate adoption and cross-market synergies across Teleroute (pan-European), Wtransnet (Iberia), and 123cargo (Central & Eastern Europe/Romania), ensuring customers access a broader, safer, and more efficient marketplace through a unified commercial strategy.
CEO, Todd DeLaughter comments: “As Alpega enters its next phase of growth and evolution, it is imperative our freight exchanges work synergistically with our transportation management solutions to benefit both parties (carriers and shippers) in moving goods sustainability, Olivier has the ideal set of capabilities to make that a reality and take Alpega and its freight exchanges to the next level for the benefit of our 85.000 transport professionals."
A Growth-Focused Commercial Leader
As CRO, Olivier will align brand, go-to-market, pricing, and partner motions to drive sustainable growth while enhancing trust and security features that underpin Alpega’s exchanges. His focus on data-driven decision-making, customer success, and ecosystem partnerships supports Alpega’s mission to simplify road transport and reduce empty miles across Europe.
“Alpega’s freight exchanges are essential infrastructure for European road transport,” said Olivier Gonon. “By uniting Teleroute, Wtransnet, and 123cargo under a cohesive go-to-market strategy, we can increase liquidity on the platform, improve reliability, and help customers move freight securely across a pan-European network, with greater speed, transparency, and confidence.”
About Alpega
Alpega is a global logistics software company that empowers shippers and carriers to plan, execute, and optimise transportation with greater visibility, collaboration, and control. Its portfolio includes market-leading Freight Exchange platforms—Teleroute, Wtransnet, and 123cargo—and end-to-end solutions that connect logistics ecosystems across Europe and beyond.