Alpega makes trust the cornerstone of transport execution

Vienna, Austria, February 24, 2026 

Alpega, a leading provider of transport execution solutions, today announced a renewed company direction with trust at its core. This shift is designed to help shippers and carriers execute freight transactions more safely, faster, and with greater reliability across Europe. This North Star vision reflects the realities of today’s market: increased fragmentation, tighter margins, persistent disruption, and rising risk. Alpega also confirmed key executive appointments and a reimagined go-to-market strategy designed to create more value for both shippers and carriers, together.  

 “Transport execution is a relationship business, driven by decisions that need to be made at speed,” said Daniel Cohen, CEO of Alpega, “where trust is fundamental. Trust increases decision speed, reduces friction, improves efficiency, and gives our customers the confidence to operate reliably in complex conditions. Trust is at the heart of the technology platform we are building.” 

One platform, two sides of the market and stronger together 

Unlike solutions that serve shippers and carriers in separate silos, Alpega operates a connected transport execution environment delivering value to both sides of the transaction. By bringing these capabilities together, Alpega’s platform helps customers coordinate, execute, and resolve transport activity more efficiently - improving reliability and outcomes across the network. 

Turning trust into safer, faster execution 

Alpega is strengthening transport execution by combining what matters most: a connected platform for both shippers and carriers, experienced teams who understand execution realities, and data drawn from day-to-day transport activity.  

Using behavioural insights derived from real transport transactions, Alpega helps participants make better decisions that support faster tendering and acceptance, fewer exceptions, and more dependable outcomes - without increasing operational risk or compromising safety. 

Alpega’s trust indicators, based on factors such as compliance, settlement behaviour and historical performance - help shippers and carriers operate with added reassurance that they are working with reliable counterparts. 

Leadership to accelerate the next chapter 

 To accelerate this direction, Alpega has strengthened its leadership team with several strategic appointments: 

• Daniel Cohen joins as Chief Executive Officer 
• Patrick van Denzel joins as Chief Revenue Officer, Shippers 
• Olivier Gonon joins as Chief Revenue Officer, Carriers 
• Georgia Leybourne joins as Chief Marketing Officer  

They join established Alpega leaders Julia Seidl, Chief Financial Officer, and Christian Mayer, Chief Operating Officer. 

About Alpega 

Alpega Group is a leading pan-European logistics software company offering end-to-end transportation solutions that empower shippers, carriers, and logistics professionals to streamline and optimise transport execution within their supply chain. With decades of industry expertise, Alpega provides powerful Transportation Management Systems (TMS), a collaborative Transport Execution Platform, Freight Exchange solutions, and digital tools that drive efficiency, visibility, and collaboration across the transportation ecosystem.